Sydney Sweeney has appeared nude in a provocative new ad campaign for sports-focused prediction market platform Novig, a company where she serves as an equity holder and strategic partner.
The tongue-in-cheek commercial features Sweeney posing naked alongside various sports equipment, including footballs, basketballs, hockey masks, and tennis gear. Sweeney highlights the platform’s strict focus on athletics over politics or non-sports events, noting that the campaign aims to cut through industry noise with humor and confidence.
As per a theory, Scooter Braun, a high-profile music executive, investor, and former talent manager, is behind the move. "I would NEVER complain about Sydney Sweeney naked, but... Her naked in a bet ad really shows that Scooter has got way too much control over her career and that could be really bad for her in the long run. At least before it seemed like she had a plan," a netizen wrote.
