Gen Next Movies' production Mantra, a suspense thriller starring Charmi in the lead role and directed by Tulasiram , was launched today, 27th October, at Annapurna studios. Dil Raju and Sukumar switched on the camera while Devi Sri Prasad sounded the clap board and Puri Jagannadh directed the muhurat shot.

"Mantra will be my 24th film" actress Charmi said adding that she was proud of being a commercial actress "After Anukokunda Oka Roju I read almost 25 heroine oriented scripts but nothing convinced me the way the script of Mantra did. I just loved it and know that Mantra will be one of the best films in my career like Anukokunda Oka Roju and Pournami. Mantra is being made by a young and passionate team. Though I am portraying the role of a middle class girl, my character is quite glamorous".

While producer Ravi Prakash, a software engineer, thanked Charmi for her support, Co-Producer Kalyan Ram, also a software engineer announced that Surendra Krishna of A Film By Arvind fame will be penning the dialogues for this film and that the regular shooting will begin from 2nd November and the film will be completed in 40 working days.

Music director Anand, who is composing four tunes for the film, also spoke on the occasion.

Cast: Charmi.

Crew: Story, Screenplay: Ravi Prakash; Camera: Sivendra; Dailogues: Surendra Krishna, Ravi Kolikapudi; Editor: Upendra; Art: Satyanarayana; Fughts: Ramana; Co-Director: Suryaraju; Exe.Pro: Cg.V. Sharma; Co-Producer: Umaprakash; Presented by: Ravi Prakash; Music: Anand; Direction: Tulasi Ram; Producer: Ch. Kalyanram.