Known to add a touch of glamour with his signature style and bringing collections that marry craftsmanship and heritage, Manish Malhotra showcased yet another exquisite collection at the second edition of his Summer Couture 2017 collection. It carried the stunning nuances of modern silhouettes, unapologetic glamour and elegant embroidery techniques including the art of Chikankari - originated from the town of Mijwan in Uttar Pradesh.
The show was woven like a contemporary fairytale with a circular seating arrangement where every guest enjoyed the show as models strutted just centimetres away in beautiful garments giving each guest a good view of the intricacy and details. This seating format debuts in India for the first time making Manish Malhotra the first designer to adopt such a format. An arrangement like this places all the guests in the front row giving them a wonderful experience of this glamorous spectacle.
Speaking on the occasion, Manish Malhotra says, “We are thrilled to be showcasing the artisanal chikankari craft as part of our summer couture collection. These versatile pieces make a modern fashion statement, one that every young Indian can relate to. I am delighted to work with the Times Group and look forward to such associations in the future.”
Malhotra’s collection showcased the celebratory amalgamation of the classic, with the designer’s signature contemporary touch through a design story of sequins, tassels, fringes, cold-shoulders and off-shoulder styles. Meticulously crafted, the range offers elaborately detailed jackets, dresses, saris with embroidered blouses, crop tops, opulent skirts and embroidered pants along with flowing gowns that will appeal to a young entourage.
For the contemporary man, the designer yet again, showcases an enchanting fusion of modernity and tradition. Handcrafted in pastel hues, the Menswear line is a classic compilation of well-tailored, embroidered kurta-salwars, bandhgalas, kurta-bandis along with drape and layer kurtas, skilfully highlighting the intricate art of chikankari.
The collection is a beautiful play on muted shades of white, grey, beige, lilac, aqua and baby pink. Replete with light, breezy, flowy silhouettes and subtle nuances of woven elegance, Summer Couture 2017 resembles the timeless journey of an everlasting craft in today’s India.
The show ended with the gorgeous actress Vaani Kapoor and actor Akhil Akkineni, walking the runway, to a thunderous applause.
Glimpses from #SummerCouture2017 #TheFrontRowShow and #ManishMalhotraLabel may be found at @mmalhotraworld on Twitter and Instagram.