Hyderabad, 24th December 2017: Yuva, an extension of the brand Neerus, opens its second Footwear store in Banjara Hills. Housing the best of Fusion Footwear, Fashion jewellery& Exclusive Clutches, Yuva aims to create an unmatched experience. Sandeep Ahuja & Suchita Ahuja helm the brand Yuva by Neeru’s.
Yuva is Neeru’s official foray into the Footwear & accessories segment. With a successful run for over four decades in the retail fashion industry, Neeru’s is synonymous with unmatched quality, skilled craftsmanship and high-fashion products. It is the exact DNA that Yuva aims to carry forward in its unique fusion footwear & accessories range.
“A couple of years back, we identified a gap in the footwear market. The trend was moving more towards fusion wear in the clothing industry. However, the footwear industry was yet to evolve and match it. Footwear is the most important part of any complete ensemble. So, we decided to launch our first store with a unique range of fusion footwear that compliments the fusion wear. For two years, we worked on improving our product & processes. Then we took our next step to open our second store in Banjara Hills. By 2020, we aim to open at least 10 stores,” says Sandeep Ahuja, Director - Yuva by Neeru’s.
“One of the biggest drawbacks of any pair of shoes can be discomfort. And that’s something we have been working on. We wanted to make sure that our footwear is not just trendy but comfortable too. So, our team of designers worked on creating the perfect blend of style and comfort. Apart from a unique patented design, the sole of our footwear is also our USP. We make sure that the sole is sturdy yet comfortable. It makes sure that one can wear the footwear for long hours,” adds Suchita Ahuja, Director - Yuva by Neeru’s.