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Priyamani Launches Breast Cancer Screening Initiative of Apollo Cancer Institutes

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 Hyderabad, October 29th, 2022: Apollo Cancer Institutes, Hyderabad; hosted an awareness campaign against the most dreaded cancer afflicting women in India, the Breast Cancer, as part of the International Breast Cancer Awareness month – October, 2022; at Apollo Cancer Institutes, Jubilee Hills, today. Tollywood Diva & Chief Guest Ms Priyamani; launched the breast cancer screening initiative and gave necessary impetus for the mass awareness about the disease, impacting more and more women in urban India. Dr P. Vijay Anand Reddy, Director, Apollo Cancer Institutes; Dr Ramu Damuluri, Consultant Surgical Oncologist, Apollo Cancer Institutes; Dr K. Shilpa Reddy, Consultant Radiation Oncologist, Apollo Cancer Institutes and the rest of the oncology team of Apollo Cancer Institutes, graced the occasion.

The changing lifestyles, especially of urban women is leading to alarming rise in the incidence of Breast Cancer In India, with one in every 8 women being impacted. The most distressing part is the drastic shift, with the disease manifesting at a much younger age of 30 years, instead of the earlier 50 years and above, says Dr Vijay Anand Reddy.

According to the National Centre for Disease Informatics and Research, Registry Program report, in 2020, more than two lakh women were estimated to have been diagnosed with breast cancer and it reported an estimated 76,000 deaths, in India. The Report estimates the rise in incidence to more than 2.3 lakh cases by 2025. The Indian mortality rate of 37.2 per cent from breast cancer in 2020, was way higher than the Asian rate of 34 per cent and the global average of 30 per cent. As per the date revealed in Lok Sabha in July, 2022, the estimated breast cancer cases per 1 lakh women in 2020 in Telangana was 40.2, way above the Indian average of 31.3. Telangana is ranked fifth after Kerala, Punjab, Andhra Pradesh and Karnataka, among the states with incidence of breast cancers.

Breast Cancer has two types of risk factors, the non-modifiable risk factors of age, gender, genetic factors and family history of cancer. The risk factors which can be modified with lifestyle changes are Obesity, Pregnancy, Lactation and avoiding alcohol consumption. Early detection is critical in treating breast cancer. The disease can be identified by performing Breast self-examination every month immediately a week after the menses ceases, from the age of 30 years. A Clinical breast examination once in a year or 3 years by an oncologist or a physician and screening with a mammogram from the age of 40 years, helps in early detection.

The treatment modalities for breast cancer, including risk assessment, prevention, surgery, radiation and other treatments, have advanced significantly in the recent years. This is enhancing survival, especially among cases of early detection.

Prevention and early detection are the corner stones to lead a quality life and survive from breast cancer. Adopting a healthy lifestyle, making nutritious food, regular exercise and preventive medical checks after a certain age, a part of our life keeps breast cancer at bay, says Dr Vijay Anand Reddy.

About Apollo Cancer Institutes, Hyderabad
Apollo Cancer Institutes, Hyderabad is the first super-specialty Cancer Hospital in the country. It revolves around hallmark four pillars of excellence. Clinical excellence ensuring outcomes that benchmark with the best in the world. Latest technology, Tomotherapy, Truebeam, Novalis TX, Pet-CT scan, Varian Brachytherapy, Robotic Surgery, Bone Marrow Transplant Unit etc., helping our oncologists deliver the highest standards of care all the time. Tender Loving Care, the quality of care is significantly enhanced when it is provided from the heart and the Apollo family has made ‘Tender Loving Care’ its universal mantra. Cost effective care delivered with the unique ‘Apollo Way’ ensuring complete patient satisfaction at an affordable cost. At Apollo Cancer Hospitals, Hyderabad we cure more cancers.

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