The Godrej Security Solutions Press Meet, Hyderabad
Goldilocks is India's first compact locker for the security of everyday valuables.
Goldilocks is equipped with a touch-panel access controlI a smart sensor that triggers an alarm if someone tries to tamper with and also available in colour variants.
Consumer insight, design and functionality are at the core of all innovations at Godrej Security Solutions
Godrej Security Solutions is eyeing over 40% increase in turnover from home safe products to Rs 170 crore for this year basis innovative products launches In line with its commitment to deliver intelligent and innovative security offerings based on consumer driven insights, Godrej Security Solutions (GSS) today showcased a wide array of design-innovation led products.
The Godrej group has been shaping the future since 1897 and Goldilocks is the latest of the slew of innovations that the group has been offering for its consumers for over 118 years.
These products build on the principles of design-thinking and design-led innovations have all stemmed from the insights offered by the consumer study conducted.
One of the primary insights gained from the study carried out by Godrej Security Solutions was that a majority of people have no means of protecting against petty theft of their daily valuables like wallets, keys, watches, daily wear ornaments, mp3 players, iPods and other similar electronic devices. The conventional bank lockers and home safes are redundant for this purpose, since they are used to store more expensive items and are not easily accessible very often.
There is, therefore, a need for a locker which is both portable and provides ease of access and convenience, allowing us to be more organized and keep things in order.
This consumer driven insight led GSS to develop Goldilocks, enhanced with vibrant colours and aesthetic appeal.
Commenting on the launch, Mr. Mehernosh Pithawalla, Associate Vice President & Head - Marketing, Godrej Security Solutions said, "At Godrej Security Solutions, we have always adopted a customer driven approach to innovation and product development. We understand the intricate needs of the consumer and want to create products that address these needs. With Goldilocks we not only offer consumers the safety value which is a given, but also help them stay organized and clutter-free with their everyday valuables, which is an essential need in our hectic lifestyle today.
Innovation and consumer insight are key elements to create products that are not only relevant to consumers but also enhance their lives."
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Breaking away from the general perception that lockers are bulky, Godrej Security Solution has ensured that Goldilocks' small form factor and stylish design offer both convenience and security. The innovative compact locker is also equipped with a touch-panel access control and a smart sensor that triggers an alarm if someone tries to tamper with it. It is currently available in white and black metallic colours with a classy finish, to ensure style and functionality for the consumer. In the near future, the company also plans to unveil a wall-mounted unit that will provide a common space to store everyday valuables for multiple users while still providing individual areas for each person.
Some of the other recent innovations from the house of GSS, include products developed keeping banks and its customer's needs in the forefront. Godrej Security Solutions has launched several smart and thoughtful solutions that take everyday banking to the next level and some of the unique innovative offerings include Autovoult - the smart access anytime locker and SecuNex - an innovative safe deposit locker cabinet. These innovations in the banking segment are to enhance end customer user experience.
All these products are testimonial to the fact that design led innovation is at the core for Godrej Security Solutions and all the products that they manufacture.
About Godrej Security Solutions:
Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD $4.1 billion Godrej Group. A pioneer and leader in the business, Godrej Security Solutions Division is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate and public institutions. For the first time in the category and in the industry, Godrej Security Solutions Division has been awarded with the Superbrand status. It has also won the "Most Preferred brand" award in the Home Segment. The Division currently exports its products to over 45 countries including the Middle East Asia, South East Asia, Far East Asia, East Africa, US, Europe and the SAARC Countries.