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5th Edition of Kingfisher ULTRA Hyderabad International Fashion Week (KUHIFW) at The Park, Hyderabad (Day 3)

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The star studded grand finale of the Kingfisher ULTRA Hyderabad International Fashion Week mesmerized the city with high octane fashion showcased by top designers Sanjana Jon, Ishita Singh and designer label Red Sister Blue. Displaying upbeat designs coupled with captivating ramp dramatics, the final day of the fashion extravaganza left the crowd awe-struck.

Hyderabad’s very own Ishita Singh set the mood for the evening with her ‘Genda phool collection’ showcasing hand-block printing with vegetable dyes, quilting and zardosi work. Ishita’s designs exhibited simplicity and elegance consisting of silhouettes consciously designed neither to be heavy nor serious. She beautifully balanced the minimalism while maintaining the attractiveness by bringing off-white and pastels into prominence. Noted Kuchipudi dancer and entrepreneur Sandhya Raju looked graceful as she walked the ramp for Ishita.

Noted designer from Chennai, Nazia Sayed showcased her collection ‘Anastasia-is the story of a charmed Russian princess who visits India and falls in love with the culture, history, art and joie de vivre that its people so uniquely embody.

The collection was a fusion of the East and the West where Russian embroidery patterns meet Indian fabrics, style and sensibilities. With the exquisitely crafted Russian ‘jewel’ – the Faberge Egg, as the foremost inspiration behind this stunning collection, Nazia and her team of craftspeople painstakingly revived memories of a Soviet era gone by through the use of the iconic crisscross pattern found in the jewel. The color palate spoke of pretty pastel hues such as mint green, arctic azure, pale peach, subtle pinks and buttery yellow with hints of gold, silver and some gorgeous glitter. Soft chiffons, flowy georgettes and sublime silks breathe life into this ambitious, extravagant and ethereal collection which spelled couture and creativity. Ex-Femina Miss India World, Natasha Suri strutted the ramp for Nazia.

Showcasing its latest collection, designer label Red Sister Blueinfused high dose of traditional khadi and handcrafted fabric paired with stylish western. The collection positioned Khadi as an integral part of the gen-next urbanites’ style. Red Sister Blue identifies with one’s modern day sensibilities that are reflected on their fresh and funky high-street style pieces. The collection beautifully struck harmony between style and culture. The glamorous Miss Asia Pacific, Himangini Singh raised the style mantra as she sashayed the ramp with her unmatched grace and panache.

Celebrated designer Sanjana Jon showcased her collection through the show with a difference. Inspired by radiating golden light that represents youth, womanhood and joy, the collection was dedicated to the cause of the saving of the girl child. The range resonates femininity, lightness and fluidity with its delicate play of textures and colours in striking silhouettes. With a modern twist to the traditionally elegant ensembles, the ramp was set alive with stunning stars like Lakshmi Manchu and Sumanth Kumar carrying the underlying message with great panache.

About Kingfisher ULTRA: Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.
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