CaratLane launches ORNATI:
Exclusive Farah Khan designed jewellery for everyday indulgence!
CaratLane, India's leading omni-channel jeweller today announced its collaboration with renowned celebrity jewellery designer Farah Khan, for an exclusive jewellery collection line - Ornati. Inspired by the fun-loving, fearless and feminine charm of every youthful heart, Ornati is a work of art by Farah Khan Ali. It is a selection of ornate and adventurous designs, with real connection to the women who inspire them.
Speaking at the launch of this exquisite collection, Mr. Mithun Sacheti, Co-Founder & CEO, CaratLane said, "We are delighted to collaborate with India's ace jewellery designer, Farah Khan, for this beautiful line of new-age designer jewellery. Ornati, is a culmination of the shared vision of Farah Khan and CaratLane - to make beautiful jewellery wearable, more accessible and affordable. And with Ornati, our aim is to bring designer jewellery for everyday indulgences to the modern woman."
"It is exciting to be associated with a young and successful brand like CaratLane. Together, we bring a beautiful line of designer jewellery that's wearable for everyday style." Ms. Farah Khan Ali, shared.
The Ornati collection line brings together three diverse collections, in terms of inspiration, aesthetics and story, all brought together with by similar playful yet elegant designs. "The design philosophy of Ornati is about capturing beauty in playful jewellery, making each piece an individual style statement. Each Ornati collection ensures to bring along it's unique charm while aligning to the Ornati style," Farah,. further added.
The Ornati collection line includes Pastel Petals, Ayin and Sonnet. Pastel Petals brings earrings, rings and pendants designed with specially crafted sorbet-coloured gemstones, accented with a scatter of diamonds. Ayin takes a modern look into the protective evil eye, which forms the centre piece of the collection.
As a first-ever exclusive designer collection line, Ornati will help CaratLane bring to women the spectacular beauty of designer jewellery, while making them accessible, affordable and forever wearable.
Ornati is available exclusively at the CaratLane website and at CaratLane stores across Delhi, Thane, Chennai, Bangalore, Hyderabad, Chandigarh, and Indore. The collection starts from INR 8,000. Click here to view the entire collection.
CaratLane, India's 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. CaratLane was incepted with a courageous objective - to make beautiful jewellery accessible, affordable and forever wearable.
As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer , 'feel' beautiful, drawing out her compelling individuality, inner confidence and self-esteem.
CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India's largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons! CaratLane also pioneered a unique [email protected]
feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app - the Perfect Look App - which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality.
Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0.103. To know more about CaratLane: Visit www.CaratLane.com
About Farah Khan Ali
Farah Khan-Ali is a renowned Jewellery designer and Gemologist who graduated from the Gemological Institute of America in Santa Monica, California in 1992. She graduated at the top of her class. She is not just a jewellery designer but also an artist of masterpieces and an orator of stories. Her tales inspiration, and craftsmanship is narrated within her bejeweled jewellery theatre.
In a short span the Farah Khan label has become synonymous with setting high standards for style, quality, detailing, design and elegance. Her fine Jewellery brand has been by adorned by many International Celebrities like Beyonce and Serena Williams as well as Bollywood Beauties like Deepika Padukone, Priyanka Chopra, Aishwarya Rai Bach chan, Kareena Kapoor and so on.
All her pieces are manufactured in-house, thus maintaining a stringent quality control and check on every piece that is manufactured.
Recipient and Winner of many Jewellery Awards including the "Outstanding Women Achievers Award by FICCI in April 2014 as well as the women entrepreneur of the year 2015 by The Gem and Jewellery Trade Council of India (GJTCI), Farah Khan Ali was also featured in the Black Book 2015 among the top 100 influential people in Indian Luxury.
Her jewellery is recognized globally for its superior design, quality and craftsmanship.