Zee Telugu has always been a strong contender in Telugu GEC market. The channel reaches out to over 63.5 mn viewers on a weekly basis. With a focus on providing quality entertainment to its viewers, the channel emphasizes on each and every aspect related to the content aired – On Air, Off Air and Digital Space.
Zee Telugu has also been featured 10 times consecutively as ‘Top 10 most viewed channel in India’. On an average, in the last four weeks, the channel has climbed up to ‘Top 8 most viewed channel in India’.
Zee Telugu has built its viewer base in Urban and rural markets with innovative ground events and marketing activities capturing audience loyalty across AP and Telangana, making it the most viewed channel not only within the state but also among the Top 10 most viewed channel across the country. The channel has also set a benchmark for competitors with innovative concepts for events and strategic launch of new shows. Some of Zee Telugu’s shows like Mudda Mandaram, Varudhini Parinayam and Muthyala Muggu have proved to be the slot leaders beating the competition down. With unique non - fiction shows like Konchem Touch lo Unte Chepta, the show is ‘one of its kind’ celebrity talk show. Big Celebrity Challenge International in its last three seasons has captured the market, paving its way as a slot leader by garnering high ratings. With Bathuku Jataka Bandi. Also, Zee Telugu decided to take a path breaking effort with a unique socially responsive talk show providing psychological, legal counseling and guidance to disputing families and individuals. This show has increased the viewership by 210% at 12 noon slot
With the ratings garnering numbers, Zee Telugu continues to hold a strong and steadfast position among Telugu audience.