The pandemic does not seem to have dampened the spirit of our patrons. We have witnessed a combination of wedding purchases and also lightweight purchases.
Since July this year, we have been seeing a 15% increase in sales month-on-month basis. There was a surge and pick up in diamond sales in October and in November it is expected to increase at 20%. Lightweight diamond jewellery with contemporary & unique designs are some of the biggest trends this season.
The way people shop has tremendously changed over the last one year. Apart from physical buying, online buying is catching up. People who usually spend on vacations and other entertainment, are preferring to invest the money in jewellery buying. Additionally, with restriction on the number of guests in the marriage ceremony and events, a lot of money is being saved and this has further buoyed sales.
Jewellery has always been perceived as an asset in India and Indians typically make big-ticket purchases of everything during the festive season, which typically begins around October and lasts until the end of the year”, said Mr. Kotti Srikanth – Owner, The Diamond Store by Chandubhai.
Overview of The Diamond Store by Chandubhai
Chandubhai is the name to reckon with, in the retail segment of quality jewelry in the city of Hyderabad. It has three generations of service, character and happy customers to its credit.
As Asia’s first Hallmark Certified Jewellery Manufacturers, in 2009 Chandubhai started wholesale and export operations under the trade name of Hallmark Jewellers. Mr. Srikanth is Chandubhai’s son who looked after the manufacturing and technical innovation. He is the first to bring the CAD-CAM based jewellery manufacturing process to Hyderabad. Today Hallmark Jewellers is known for unique designs, excellent quality and inspiring innovation. It has created a niche for itself in the studded jewellery market.
The Diamond Store by Chandubhai, (A Unit of Hallmark Jewellers) launched on 28th May, 2017, Road No.36, Jubilee hills, Hyderabad, is the new hub for all diamond jewellery lovers. The Diamond Store has stunning and enticing designer collections handcrafted to suit the ethnic needs and tastes of all customers. It instills in its designs, a blend of traditional charisma and contemporary allure, a fantastic combination of creativity, craftsmanship and fashion.
Thediamondkart.com is a new milestone in our effort to reach out to the Diamond Jewellery lovers across all the distances. It brings to your computer and mobile screens the legacy of Art we strive to provide to all our patrons.