The distribution rights for Sekhar Kammula’s ‘Life Is Beautiful’ was obtained by Dil Raju for a fancy price for Nizam area. It’s well known that Dil Raju
also bought Sekhar Kammula’s ‘Happy Days’ in the past, released it across Andhra Pradesh and earned huge profits. However, this time his share has been limited to one area only. LIB has already generated high expectations among Sekhar Kammula fans and the movie buffs. Reports claim that the movie was sold out for a good amount for distributors in Andhra region. too On the other hand, there seems to be having a good deal in Ceded area also. MAA TV has already acquired the satellite rights for a jaw dropping figure. Above all, the exhibition rights at overseas was sold out much before the project was announced. ‘Life Is Beautiful’ which is going to hit theaters worldwide on September 13th, is one of the craziest Sekhar Kammula
films in the market.