A 2012 calendar with the stills from the film ‘Dear’ was designed and launched by the producers Kishore Naidu Arigela and Ravindrababu Nallapu. This calendar was unveiled by Chief Minister Sri N Kiran Kumar Reddy at his camp office. Others who participated in this calendar launch were APCC State Convener AVS Vijay Varma and famous designer Anjan.
According to producers, the reason for spending a huge amount on publicity was that the original version of ‘Dear’ appeared like a typical Telugu film. They also expressed their confidence on the film’s success.”
Music is scored by Vijay Anthony and camera is handled by Gopi. Kumar Velan directed ‘Dear’ featuring Bharath and Reema as lead pair.