The response to the recent Platinum Disk function held at Highland Resort, Vijayawada, for the audio of Rowdy Fellow took the organisers by surprise. While it was announced that the event would be attended by the lead actors Nara Rohit
and Vishaka Singh along with the rest of the star cast and some VIPs, it was never expected that the turnout of attendees would be in such huge numbers. In fact, the event was organised 16km from the city of Vijayawada to keep the number of attendees down to below 2000. As luck would have it, the support for the film far outreached that number. There were approximately 5000 people inside the venue and another 2000 waiting to get inside. This scene was a repeat of the film’s audio launch at Shilpa Kalavedika in Hyderabad. Many invitees had to be turned back due to a record number of fans showing up to pledge their support. Rowdy Fellow’s success is certainly sweeping across the two states. While this super success of the Platinum Disk function is a welcome surprise to the film’s unit, they now see that they have to plan on a much larger scale for the upcoming events surrounding the film in the future.