Theatrical rights of 'Arjun Reddy' that starred Vijay Devarakonda, who impressed audience with his different character in ‘Yevade Subramanyam’, in the lead role, were bagged by Asian Films. Pranay Reddy Vanga is producing the film under Bhadrakali Pictures banner with Sandeep Reddy Vanga as director. Shalini is playing the female lead opposite Vijay.
The film has been creating craze amongst audience right from the starting. Hero Vijay, who shows interest in playing versatile roles, will be seen as arrogant medical student. The film which is being made as an emotional entertainer, prominent distribution company in Nizam Asian Films and KFC Entertainments banners are jointly releasing ‘Arjun Reddy’ in both Telugu states in the last week of August. Posters and teasers got tremendous response from audience. The film has got craze for the good pre-release business. Asian Films head Sunil Narang, who released visual wonder ‘Baahubali 2’, has bagged theatrical rights for fancy rate. Audio composed by Rathan will be released to the market soon.