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Ram Charan confirmed as Hotstar's brand ambassador

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Hotstar today confirmed that Ram Charan is its brand ambassador. Its Content Head Sourav Banarjee today issued a statement saying that the OTT platform is excited to expand its content library in Telugu. "We are collaborating with creative minds to give the best to the patrons. Films like 'Maestro' and 'Anaballe Sethupathi' are out on Hotstar this week. Last year, our content in Tamil was received very well," he added.

Ram Charan said that Disney Hotstar has been embarking on new creative endeavours in India. "It's a global platform where the regional content in India has been great. Besides movies, it has also been bringing out web series," the 'RRR' actor said.

Sunil Ryan, President and Head of Hotstar, said, "We are excited to expand our offering further and foray into the Telugu market, making our multi-lingual entertainment library even stronger with path-breaking stories and genre-defying formats."