At the pre-release event of 'Sita Ramam', Prabhas delivered a heart-felt speech of sorts. He urged the audience to watch the Dulquer-Mrunal-Rashmika starrer without literally doing so. By likening the theatre to a temple, the pan-India superstar drew a fabulous analogy, making the perfect case for the Hanu Raghavapudi directorial.
Producer Swapna Dutt said that Prabhas was at the event only for the sake of Vyjayanthi Movies and 'Sita Ramam'. "He doesn't usually attend events. He came here to save cinema," she added, also thanking her father Ashwini Dutt for backing 'Sita Ramam'.
Prabhas said, "Swapna garu is the most passionate producer. I have come here to support her. I have seen the trailer of 'Sita Ramam' and it's extraordinary. Dulquer is the most handsome hero and is a superstar. He was great in 'Mahanati'. This movie is not just a love story. There is more to it. 'Sita Ramam' seems to be the first Telugu film to have been shot in Russia. Director Hanu Raghavapudi has made the film in a poetic way, as Nagi (Nag Ashwin) said. Sumanth, my darling, if you have acted in the film, it must be really special. Ashwini Dutt garu making films in Telugu is our fortune. He is a great producer who has been doing films since the era of NTR garu. Watch this film only in the theatre."
Nag Ashwin said, "Dulquer is awesome. 'Mahanati' explored just a part of Dulquer. You are going to see Dulquer in his full glory in 'Sita Ramam'. He will make you laugh, he will make you cry."