Ahead of the theatrical release of 'Aadikeshava' on November 24, producers S Naga Vamsi and Sai Soujanya have unveiled its well-packaged trailer. With precision, the action entertainer packs in all the essential commercial ingredients, with Panja Vaisshnav Tej and Joju George likening themselves to a God and a Demon. The allegory of Ayodhya and Sri Lanka, Rama and Ravana are there to psychologically establish the film in the right way.
Director Srikanth N Reddy's writing stems from an urge to cater to youths and the family audience. The scenes where the male protagonist dutifully woos Sree Leela are sprayed with the time-tested sidekick comedy, with the sidekick played by Nellore Sudharshan. Sree Leela's cutesy dialogue delivery informs these portions.
Raadhika Sarathkumar is seen as a mother who is proud of her otherwise jobless son's penchant to deliver justice. The temple set (under the aegis of art director AS Prakash), the heavy-duty punchlines, and GV Prakash Kumar's sound are expected to make this a thorough mass entertainer. The cinematography
Produced by Sithara Entertainments and Fortune Four Cinemas Banner, the film is gearing up for a major release this Friday. Speaking at the trailer launch event on Monday, Vaisshnav Tej said that he didn't do the film with a conscious effort to do a mass outing.
The makers feel that no other young hero has done a mass film in recent times and that's what makes 'Aadikeshava' different. "We are going to float advance bookings soon. We are expecting a very good response based on the quality of pre-release promotional material released so far," producer Naga Vamsi said.