This week, netizens in the Telugu States have been vocal about their frustration with the proposed ticket price hikes for Coolie and War 2, both set to release on August 14. The backlash primarily stems from the significant price disparity for these dubbed films compared to their home markets (Tamil Nadu for Coolie and North India for War 2). Before we look at the angry rants from movie lovers, the update is that the Telangana government hasn't permitted hikes, while AP will have nominal increases.
Fans have expressed anger over what they see as distributors and producers taking advantage of the Telugu audience’s enthusiasm for cinema. Comments like “Why are Tamil films imposing higher ticket prices in Andhra Pradesh and Telangana? This is a shame for TFI” and “Telugu audience being treated as cash cows” reflect the sentiment that the industry assumes fans will pay inflated prices regardless of the film’s origin.
Following the intense social media outcry, reports indicate that producers may have reconsidered the hikes. Sources suggest that Coolie and War 2 will not see ticket price increases in Telangana, with bookings set to open at regular rates. This decision is attributed to the fear of further negative sentiment impacting the films’ performance.
War 2 and Coolie are scheduled to hit the cinemas on August 14th.
