Big Ugadi Music Festival

92.7 BIG FM celebrates ‘BIG Ugadi Music Festival’

Six ingredients of Ugadi Pachadi representing six flavours of music
The ‘BIG Uagdi Music Festival’ is also a prelude to BIG FM’s annual Telugu Music awards

Hyderabad, March 19th, 2012: Marking yet another musical treat, Hyderabad’s favourite radio station, 92.7 BIG FM today launched ‘BIG Ugadi Music Festival’, the music festival is also a prelude to the station’s annual Telugu Music awards which are scheduled next month. Ugadi is all about celebrating New Year, wishing and offering Uagdi Pachadi (Chutney) to each other. This Ugadi, BIG FM listener’s across Hyderabad, Vizag and Tirupathi will get to listen a perfect musical blend of Ugadi Pachadi which is made of six ingredients that represents six tastes with six flavours of music- Tangy songs, Sour songs, Bitter songs, sweet songs, Salty songs and Spicy songs.

As a mark to launch the BIG Ugadi Music Festival, renowned music directors, singers and lyricist namely- Chakri, Uma Neha and Balaji put together a nice show LIVE on-air where each one of them represented one ingredient and sang flavour of music related to that ingredient making a perfect Ugadi musical pachadi.

Starting today till 24th March, the BIG Ugadi Music Festival will have interesting contest on-air, every day one flavour representing one of the ingredient’s will be played for eg: Sweet Monday’s, Tangy Tuesday’s, salty Saturday’s, spicy Friday’s, sour Thursday’s and bitter Wednesday’s. Through out the day, every hour, BIG FM RJ will give clues about the song and asks questions like- guess the song, music director, name of the singer etc., lucky winners who guess right will get a chance to meet & greet their favourite singers and will also get VVIP tickets for the BIG Telugu Music awards scheduled in April 2012.

As part of the festival, BIG RJ’s will also go on-ground at different touch-points like offices, apartments and connect listeners to play the contest. Lucky winner’s on-ground will also get ugadi pachadi ingredients in bulk.

About Reliance Broadcast Network Ltd.: Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and the first international Punjabi Channel Spark Punjabi; BIG MAGIC – marked the Company’s entry into the regional entertainment space, positioned as India’s only Channel exclusively for the Hindi Heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel. In the space of live entertainment the Company has BIG LIVE a division which develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape; In the out of home space, the Company has BIG STREET – which is in the business of acquiring and marketing of long term premium out of home inventory. For more information, log on to: www.reliancebroadcast.com