LG Launches Exciting Brand Experience For Hyderabad Customers

Hyderabad, 21st September 2012: In Keeping with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has launched it’s another exciting Brand Shoppe at Hyderabad today. Built to meet the challenges of an increasingly mature retail environment in the country, the new LG SHOP at Dwarkapuri, Punjagutta saw the presence of Mr. Sanjeev Agarwal-Head Business Excellence-L.G, Mr. Amitabh Tiwari-Sales Head-LG-India and other officials of L.G along with Mr.Karan Bajaj- Director Bajaj Electronics. The LG Shoppe aims to offer an 'experiential' journey into the complete digital lifestyle product range of LG and serve as a one-stop-shop for all the digital needs of a household.

Taking concrete steps to effectively capture the growing organized retail market and redefine standards for digital lifestyle retailing, LG is setting up a chain of exclusive premium showrooms all across the country and has chalked out a roll out plan to implement the LG Brand Shoppe Experience across various cities.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs.16,000crores in 2010. LGEEL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone |manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.