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Vishwaroopam to be released on TV 8 hrs prior to theatrical release

The Telugu version of highly anticipated audio of Kamal Haasan’s ‘Vishwaroopam’ is expected to release on December 9th while the Tamil version is going to be released in couple of hours in Chennai and other major cities of Tamil Nadu simultaneously. Shankar-Ehsaan-Loy are providing the music to this trilingual spy thriller which is written and directed by Kamal Haasan featuring himself, Pooja Kumar, Andrea Jeremiah, Rahul Bose and Jaideep Ahlawaat in central roles. The movie is scheduled for January 11, 2013 release, the same day of SVSC release. Interestingly Kamal confirmed that his magnum opus will first release in television, that is 8 hours before the theatrical release. He has also sold the telecast rights to a prominent DTH service operator, who will sell it to other established DTH service providers. In this process Kamal will share the profit with the DTH operators. This is the first time in the history of Indian cinema which is going to happen so far. However, the Tamil Nadu theater owner’s association is trying to make a deal on this process and would be announcing their take on this soon.