Tammareddy Bhardwaja, who is known for his straightforward nature in the film industry, has watched ‘Pelli Choopulu’ recently. Few years back, he made some comments on Telugu people that they have no guts to make good films. After watching ‘Pelli Choopulu’ directed by new director Tarun Bhaskar, he has taken back his comments.
Tammareddy Bharadwaja praised ‘Pelli Choopulu’. Wishing all the best to the young producers, he said, “Few years back, I commented that these is no potential guy in the Telugu film industry. I am not a male chauvinist. Those comments were made to express opposition on our people who have no guts to make innovative films and who have no guts to convince audience with proper story and screenplay. They are using the same genre as a template for all films. But, I noticed the changes in making films from the past five years and feeling very happy. After watching ‘Pelli Choopulu’ directed by new director Tarun Bhaskar, I felt that it is the time to take my statement back. Young director are coming to the Telugu film industry with guts.
After watching ‘Ashta Chamma’, I felt that our people have started thinking differently. Audience have proved themselves that they have good taste. Krish has proved that we can make content based films with commercial heroes with ‘Vedam’ and ‘Gamyam’. Next to those, ‘Pilla Jamindar’ has proved that audience will always encourage film films having good concept. These days, when digital films are trending, Maruthi’s ‘Ee Rojullo’ and Sunil Kumar’s ‘Oka Romantic Crime Katha’ have shown that if we make film with new artists and fresh content, it will impress audience for sure.
‘Eega’ has proved at box-office that hero alone won’t judge the result. Movie buffs have given judgement with Vikram Kumar’s ‘Ishq’ that not hero or formula, only story is important. The same director has carved out ‘Manam’ in a never before way with three generations story. Films like ‘Express Raja’ and ‘Run Raja Run’ were made with a mix of thrills and comedy and came out as new genre films. Another different genre film ‘Prema Katha Chitram’ has proved that horror films not only frighten, but also makes audience laugh. These days, when everyone is thinking that audience may don’t like to watch village nativity and affection, Virinchi Varma’s 'Uyyala Jampala’ has shaken the box-office.
The gradual change in making films has escalated in 2016. 2015 is a defining year. ‘Baahubali’ has brought international market along with national awards. ‘Srimanthudu’ is a mix of stardom and content. More different attempts like ‘Bhale Bhale Magadivoy’, ‘Bhale Manchi Roju’, ‘Malli Malli Idi Rani Roju’, ‘Oohalu Gusagusalade’, ‘Pataas’, ‘Raju Gari Gadhi’, ‘Yevade Subramanyam’, ‘Kanche’ and ‘Kumari 21F’ and many more have impressed audience and scored successes. Most of the films were carved out by new directors who have no background in the film industry. Avasarala Srinivas, Krish, Nag Ashwin, Sriram Aditya, Kranthi Madhav, Anil Ravipudi, Omkar and Surya Pratap and few others have proved that the change will occur only with young generation.
All changes have been consolidated in 2016. Right from the beginning of the year itself, new genre films and fresh content films have come. Innovative and strong content films like ‘Nenu Shailaja’, ‘Kshanam’, ‘Krishnagaadi Veera Prema Gadha’, ‘Oopiri’ and ‘Soggade Chinni Nayana’ are different from each other. Those are made by keeping stardom aside and given importance to content and shown director’s talent. This is the change which everyone desires. We have meaningful, different, entertaining and healthy films. ‘Pelli Choopulu’ is one among the wonderful films. It is the good example that one can create wonders even with little budget if they have perfect script and supportive technical team. It is beyond doubt that director Tarun Bhaskar has created trend with his first film itself. It wouldn’t be an exaggeration to say that the film will stand out as a path breaking film. In the past I commented that our Telugu people have no guts to make good film and now, I am ready to take my statement back. I wish all the best to young directors.”