Dil Raju's Sri Venkateswara Creations and Sukumar's Sukumar Writings have joined hands for a film titled 'Selfish'. Starring Ashish Reddy of 'Rowdy Boys' fame as the hero, the film went on the floors on Monday.
"The story is completely different," debutant director Vishal Kasi, who is a Sukumar protege, said.
The first schedule commenced in Dhoolpet in Hyderabad. Manikandan S is its director of photography. Kiran Kumar Manne is helming the art department. Co-produced by Harshith Reddy, Hanshitha Reddy, and Ashok Bandreddi, the film has got lyrics from Chandrabose.
The film's rest of the cast and crew have been finalized. More deets will be revealed soon.