The pre-look of RX100 (An Incredible Love Story), produced under title KCW. Has been launchedon Sunday i.e. on February 25. Ajay Bhupathi, who worked as an assistant director for few films with Star Director Ram Gopal Varma, is making his debut as director through this film. The film that stars Kartikeya, Paayal Rajput in lead roles, Rao Ramesh and Ramki playing key roles is highly emotional realistic love story. Top technicians are working of the film. Editor Praveen K.L (Kabali Fame) is working for the straight Telugu film for the first time who is own National and state awards (Tamil).
Currently, the shooting of the film is going on at a rapid pace. The film is slated for a summer release.