Allu Arjun's film with Atlee is reportedly on the cusp of setting a new benchmark for the marketing of pan-Indian movies with a potential international appeal. Hollywood's premier marketing agency, Connekkt Mob Scene, has reportedly sent its Executive Vice President of Creative Content, Alexandra E Visconti, on her first visit to India.
And here is what trade analyst Taran Adarsh says about the Hollywood agency. "For nearly two decades, Connekkt Mob Scene has been the creative content engine behind some of Hollywood's most iconic films – including Avatar, Dune, Fast And Furious, Jurassic World, Barbie, and many more – as well as several acclaimed series."
The speculation is that Alexandra is in talks with Sun Pictures to market the Bunny-Atlee movie for the international audience on a big scale. If true, this will be a groundbreaking effort, resulting in potentially gigantic pre-release business deals.
The Rajamouli-Mahesh Babu movie will also undertake a similar global effort. These two films will interest the marketing brains over the coming two years.
