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Naga Vamsi Stands Alone: Defending Cinema as Cheapest Amid Rising Prices

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In the past year, leading producer S Naga Vamsi has twice described cinema as the cheapest source of entertainment. He is probably the only major film personality in the country to be making this argument. Cinema has long ceased to be the CHEAPEST source of entertainment. Even the most expensive OTT subscription is cheaper than cinema for a family of four, three, or even two.

Naga Vamsi's defence that going to an upscale restaurant costs much more than the highest ticket price in the Telugu States is an even weaker argument. In a recent interview, he argued that two Biryanis in a top restaurant cost more than what two tickets at a multiplex do. Countering him, Aesthetics of Telugu Cinema asks, "A biryani worth Rs 450 comes with a certain amount of guaranteed satisfaction. I am willing to pay Rs 1,200 for Oppenheimer IMAX Experience with confidence that it will satisfy me to a certain level. How many Telugu films have satisfied us over the last 4-5 years?"

Every product comes with a perceived level of satisfaction. A passionate movie lover might find Rs 300 for a movie ticket cheaper than a sandwich costing Rs 150. A foodie might find a Rs 500 Biryani cheaper than a Rs 300 movie ticket. It's subjective.

The producer awaits the release of Kingdom on July 31 and Mass Jathara on August 27.  

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