In the world of movie marketing, Telugu cinema has to be the world's most childish and annoying place. Nowhere in the world do filmmakers deliver absurdly boring speeches for 10 minutes, 20 minutes, 30 minutes about creations only they think are supreme. Nowhere in the world do directors get glorified after delivering just one hit that essentially worked because of a chartbuster song, visceral violence in a couple of scenes, or just the brand value of its hero.
After Nani's Dasara, everyone is getting busy trying to convince Srikanth Odela that he is the next (poor man's) Rajamouli or something. In August this year, after a prison fight sequence for The Paradise was wrapped up, Nani himself turned on the hype meter.
No, that was not enough. On Sunday, it was Rajamouli Odela Sir's birthday. Nani was once again back in action. He shared a video clip in which Rajamouli Odela Sir's "introvert" personality was advertised (sorry, but why the hell do we need to know about his nature? Is he a modern-day Raghavendra Rao?).
Without cross-verifying what is happening in other film industries around the world, you can be sure that nobody does this kind of hyperbole for a one-film-old director. Tollywood is the only place where such kind of nonsense happens.
