There is a new Hyper Aadi in the town. He extols actors and makes sensational predictions about how much their upcoming theatrical release is going to make at the box office. Unlike the budget-friendly Hyper Aadi, he is not available for all and sundry. Nor does he seek to be in the good books of someone for film roles. On the face of it, becoming a part of viral trends and memes is his only motivation. He is Malla Reddy, the founder of Malla Reddy University in Hyderabad.
An educationalist, politician, and quintessential ultra-rich producer's Hyper Aadi, Malla Reddy delivered a pre-release event speech for the ages. Back in 2023, while hosting Ranbir Kapoor’s Animal event at his college, he boldly predicted a 1000 crore box office run. Returning for Toxic, he doubled down on his target, calling Yash's upcoming film a Rs 2000 crore behemoth.
What made this speech truly stand out was its incredible range. In a single address, Malla Reddy managed to cite a Ramayana-era Yagam, praise the sheer prowess of his AI-equipped college students, and butter up Yash like a seasoned film producer. It was a masterclass in theatrical grandstanding.
Malla Reddy's speech has raised the bar for future speeches seeking virality. Big heroes will have to find new fanbois among celebs to match his energy.
